npx @buildinternet/releases get webflowRecently launched Webflow Campaigns, a standalone campaign tool for marketers, and expanded Libraries into a Workspace-wide design system.
Campaigns runs independently of the core site. Announced at Webflow Conf and now available for purchase, it builds on-brand landing pages, personalized variations, ad creative, and reporting in one workflow. It extracts the brand into a reusable design system, then builds from a campaign brief.
Libraries became a full Workspace design system.
body and headings now travel with componentsBox replaced seven structural elements. One Box element with the HTML tag as a setting takes the place of Div Block, Section, Container, Columns, Grid, V Flex, and H Flex. 19 new global tag selectors — section, nav, header, footer among them — style that markup in one place.
Component slots can carry defaults. Adding a component to a slot on a main component pre-fills every instance, so a card arrives with its buttons ready to customize.
Agents got a live cursor and more data.
Localize and search got shorter paths. Agentic translation finds what needs translating when launching a new locale, and the Algolia Search and Sync app connects a site to an Algolia account for hosted search without custom code.
Designers can add a component to a slot on a main component to make it the slot's default, so every new instance of that component arrives with the slot pre-populated and ready to customize. Updating the default in the main component propagates to instances still using it, while marketers can swap, reset, or clear slot content.
Agents connected through Webflow's MCP server now show where they are working live on the canvas, the same way a teammate's presence appears. The feature is rolling out and will be available in all Workspaces by the end of next week at no additional cost.
Webflow Campaigns is a standalone product for demand gen, growth, and performance marketers that generates on-brand landing pages, personalized page variations with their own URLs, and message-matched ads, with Marketo and HubSpot form connections, a Google Ads Performance Max integration, and HubSpot or Salesforce pipeline reporting. It runs independently of a core website, and pages and ads can be built in a visual canvas or through Webflow's MCP.
Google Gemini now connects to Webflow's MCP server, letting users create pages and components, manage CMS collections and bulk-edit items, add motion and interactivity, and check traffic, SEO/AEO, accessibility, and AI crawler data without leaving Gemini. The connector is free to install, available in English in the United States, and does not consume Webflow AI credits at this time.
Agents using Webflow's MCP server can now read page-level traffic and goal data from Analyze, Optimize experiment results, and AEO Analytics crawler and answer-engine data. Google Gemini joins Claude and ChatGPT as an MCP connector, and Team Administration lets agents invite people, change roles, and remove workspace and site access.
Shared Libraries are now available on every paid Workspace plan, with Core, Growth, and Freelancer plans able to share one library and Agency and Enterprise plans unlimited. A new Libraries panel unifies sharing, installs, updates, and Marketplace library management in one place.
Components containing Search or Background Video elements can now be shared across every site in a Workspace. For existing Libraries, previously unsupported components are added automatically the next time an update is shared from the source site.
New dashboard-level view shows which Shared Libraries have out-of-date installations and lets users review updates for a specific site with one click. Enterprise Workspace plans can also auto-install a Library on all newly created sites.
Libraries provide a multi-site design system where components, including props, and variables can be shared and installed across sites in a Workspace, with a Manage libraries modal for sharing and cascading updates that each site accepts individually. Available for Growth, Agency, and Enterprise plans.
Shared Libraries now support assets and variable modes, letting teams manage images, documents, Lottie and Rive animations from a single source and apply variable modes and collections across all sites in a Workspace. Shared Libraries are available on Growth, Agency, and Enterprise Workspace plans.
The new Box element replaces Div Block, Section, Container, Columns, Grid, V Flex, and H Flex in the Add panel, with the HTML tag set as a setting and changeable at any time without swapping elements. Tag selectors expand to 19 more elements including div, section, nav, header, footer, main, article, aside, address, button, input, textarea, and select, and new selectors start empty so existing sites look the same until changed.
Libraries now include customized global tag styles for elements like body and headings, alongside components, variables, fonts, and assets, so installed components look the same across sites. Sites can choose which Libraries' tag styles apply and in what order, and uninstalling a Library merges its enabled tag styles into the site's own.
Admins can now search and filter members by role, status, or seat type at the Workspace and site level, run bulk actions to remove members or change roles and CMS, Locales, and Pages access, and export member and Site Access lists as CSV. The same capabilities are available programmatically through public membership APIs, and available Full seats can be used for any full or limited role.
Agentic translation is rolling out in Webflow Localize with two modes: one-time translation for a single reviewable pass, and continuous translation that keeps target locales updated whenever primary content changes. Exclusion rules keep specified pages, components, CMS fields, and props out of translation entirely, and translation memory reuses existing translations when source text, language, and settings are unchanged.
The Algolia Search and Sync app connects Webflow to an Algolia account to create a search experience without writing or maintaining custom code.
Webflow MCP now supports adding interactions (scroll, hover, load, click triggers) to pages using IX3 and GSAP, querying CMS content with sorting and filtering in a single request, and deploying or debugging Webflow Cloud apps. Enterprise plans also gain branch management: pull main, merge back, preview to staging, and check for conflicts.
AI code components now support direct on-canvas visual editing: select and style any element in the Style Panel, add an element as context for scoped AI Assistant changes, and manually edit text without a prompt.
Breakpoint canvas lets you expand the canvas to see desktop, tablet, mobile, and large breakpoints side-by-side for instant visibility into cascading changes, or focus on a single breakpoint for scroll-based interactions. Rolling out to all users in Design, Build, and Edit modes within the next week; not available in Preview or Comment mode.
Webflow components like CTA buttons, testimonial cards, and pricing tables can now be added directly into rich text fields, both on canvas and in the CMS panel, with per-item property configuration. Components that update once will update every instance across your CMS; components containing Collection Lists can't be placed in rich text, and components within rich text can't be bound to the CMS or have slots exposed.
Source brings agentic and visual development into a shared operating environment, with workspaces tailored to marketers, designers, and developers. Available now in a limited research preview.