Shopify

The platform's August releases span AI-enabled storefronts, retail operations, international commerce, and developer tooling across all three source channels.

AI agents can now shop for customers. Every Liquid and Hydrogen storefront exposes WebMCP tools — agents can search the catalog, manage the cart, and reach checkout inside the shopper's live browser tab, with no install or configuration required.

Hydrogen's toolkit expanded for React and Vue alike. The August developer preview added cart session attribution (signed-in shoppers skip the guest flow), Shop Pay rendering without a hosted script dependency, and standard page view events for every client-side navigation. The July preview introduced Vue bindings through @shopify/hydrogen/vue, GraphQL TypeScript autocomplete, and Suspense cart reads. Oxygen hosting is now available on development stores.

In-store setup and receipts got faster. A redesigned POS channel page shows the lock screen, customer display, and receipt previews in one place with direct editor links. Nearby device login lets a manager approve a new POS device over Bluetooth or QR code, skipping credential entry mid-shift. The updated printed receipt editor consolidates all receipt types — sale, return, exchange, gift, gift card — with a real-time preview and location overrides.

International orders now carry accurate costs up front. Managed Markets is ending DDU support, so customers pay duties at checkout rather than at the door. The 8-bank-account cap on multi-currency payouts is gone. DHL Express label buying launched in the UK, Germany, France, Italy, and Spain.

Campaign and WhatsApp marketing expanded. Microsoft Advertising joined Campaign Autopilot. WhatsApp marketing campaigns, consent collection on Shopify Forms, and Shop Campaigns analytics data via ShopifyQL all shipped in the window.