Shopify

Variants can now be edited directly on the product page, with search, filtering, grouping by option, detail and table views, and bulk edits to price, shipping, and other core fields. Plus and higher merchants can activate the feature in Test Drives and will be automatically opted in on December 12, with gradual rollout to all merchants starting in December.

Merchants can waive an order's payable balance directly from the payment card on the order page, and remove an existing waived amount from the same page. Shopify adjusts waived amounts during order editing, refunds, and returns, reversing only the excess starting with the oldest amount, and adds write-off metrics plus a "Write-offs by order" default report; staff need the new Waive order balances Admin permission, enabled by default for Store admin.

When a newly added barcode looks like a GTIN, Shopify looks it up in the GS1 registry and marks it as GTIN if registered, and saved Custom barcodes that look like GTINs now show a suggestion to change type to GTIN. Suggestions can be accepted or dismissed in bulk from the products and inventory bulk editors, and nothing is ever changed unless accepted.

Lead capture now accepts an authorizationDetails attribute taking a serialized JSON array that lists requested fields (given name, family name, phone number, birthdate) and marks each required or optional, with users prompted for missing values before authorizing. Existing integrations need no changes, but apps must handle a missing shopConsentToken when a user declines.

Merchants can now send automated WhatsApp messages using pre-built templates for abandoned browse, abandoned cart, and abandoned checkout, or add WhatsApp to existing automations. Setup is available under Messaging > Automations.

Embedded apps can now launch Sidekick with a pre-filled prompt via the Sidekick Launch API, calling shopify.sidekick.launch({ message }) from within the Shopify admin so merchants get contextual help without leaving the app.

Shopify POS now recognizes eligible in-store shoppers who previously checked out at a Shopify Payments-powered store when they choose a digital receipt via Shop app, email, or text, connecting the purchase to a customer profile without staff asking for contact details. Requires v11.17 of the POS app, Shopify Payments for POS, and Shopify Network Intelligence enabled; stores without a buyer-facing display must enable customer receipt selection in admin.

In the redesigned desktop admin, search is significantly faster and finds admin pages, resources, settings, and installed apps from a single flow. Press command+K on Mac or control+K on Windows to open search from the keyboard.

Shopify storefronts now support the dev.ucp.shopping.permalink capability starting with UCP 2026-08-25 on a new /buy route, where a single link can add items by variant ID, prefill buyer email, country, and language, apply discount codes, express Shop Pay preference, and redirect to a continue_to page. Existing /cart permalinks still work but are now the legacy format, and /buy does not yet support selling plans, line item properties, cart notes, or cart attributes.

Apps can declare standard or custom events in an analytics_app_events extension in shopify.extension.toml, then send matching events through the App Events API so merchants can report on them in Shopify Analytics or query them with ShopifyQL FROM app_events. Existing App Events integrations need no changes unless they want their events to appear in Analytics.

Sidekick can draw on data from installed apps that support Sidekick app extensions, making suggestions based on fuller store context. Sharing depends on the app being installed, the right permissions being available, and the app providing usable data.

Shopify Flow now uses the Flow automations permissions in Settings > Users > Roles instead of a single app-wide permission, and checks each workflow against the staff member's other admin permissions—so a workflow with the Add customer tags action requires Edit customers to test or turn on. Staff missing a required permission can still build, edit, and save drafts, but can't test, toggle, run, cancel, or retry that workflow or see data like sample data and run details.

Theme developers can build storefront apps with theme app extensions and bundle them with theme listings on the Theme Store, monetized through Shopify App Pricing. Merchants see app add-ons on the listing page with pricing and media, and can install theme and app in a single flow; apps must be published, owned by the same partner organization, and limited to one add-on per theme.

Merchants billed in one of 14 non-USD currencies now see estimated app prices in their billing currency across app listings, app cards, plan selection, charge approval, and billing details, with an exchange-rate disclaimer. Prices are still set in USD and no action is required from developers.

Campaign Autopilot is now available to all merchants, building marketing campaigns across Meta Ads, Microsoft Advertising, Snapchat, Shop, Shopify Messaging, and soon X Ads based on store, product, and customer data while shifting budget toward what's working. It also suggests SEO optimizations merchants can review and approve, or request directly in Sidekick.

Sidekick can now use web search to combine store context with public web information when researching opportunities and suggesting actions. Suggestions appear on Shopify's admin home when available for a store.

When a customer signs in to customer accounts for the first time, Shopify sets Customer.state to ENABLED and sends the customers/enable and customers/update webhooks across all sign-in methods, matching legacy account activation. Customers who signed in between May 27, 2024 and today were enabled in a one-time update that sent no webhooks and didn't change updated_at for all of them, so query Customer.state rather than relying on webhook delivery or timestamps.