Turn automatic hreflang tags on or off from your admin settings

Hreflang tags tell search engines which language or region version of a page to serve to which visitors. Shopify generates them automatically from your Markets language and domain settings.

The automatic hreflang tag setting is on by default, but you can turn it off if you prefer to manage hreflang tags yourself and want to avoid duplicate tags. To turn it off, go in your Shopify admin to Online Store > Preferences, and then change the setting in the Social sharing and SEO section.