Perplexity brand visibility tracking added to AEO analytics

Track your brand visibility on Perplexity in AEO analytics

January 15, 2025 • 2 min read

Now you can track your brand visibility on Perplexity AI, one of the top AI-powered answer engines, inside AEO analytics — enabling you to monitor how often your brand appears in AI-generated answers and optimize your content strategy accordingly.

To do this, we’ve added a new Perplexity filter alongside the existing ChatGPT and Google AI Overviews filters in AEO analytics. This filter lets you view how your brand is showing up in Perplexity’s search results, including:

• Brand mentions — track how often your brand appears in AI-generated answers
• Source attribution — view which of your pages are cited as sources in Perplexity’s answers
• Content performance — identify which topics and keywords drive the most brand visibility in AI responses

This feature is available for all AEO analytics users. You can access it directly from the AEO dashboard in your Webflow site settings.

For more information, check out our documentation on AEO analytics.