Automations v4

Our most powerful automation suite yet. Introducing Automations v4 with major new features:

New Branching & Testing:

• A/B Test Email: Create up to four email variants within a single automation step to compare performance
• Multi-Split Branch: Route subscribers across up to four paths based on conditions (previously limited to True/False)
• Random Cohort Branch: Evenly distribute subscribers across multiple paths to test entire journeys side-by-side
• Reconnect Branches: Seamlessly reconnect branches to keep flows clean and structured

New Actions & UX:

• Early Exit Action: Remove specific subscribers from a journey branch while others continue
• Drag and Drop: Redesigned drag-and-drop experience for moving steps and restructuring journeys
• Bulk Actions: Update, deactivate, or delete multiple steps at once
• More triggers for launching journeys based on subscriber behavior
• Expanded automation analytics for end-to-end visibility

Also Introducing:

• Recurring Email Series: Schedule newsletters on a set cadence with automatic RSS feed refresh at send time (Enterprise-only)
• Free Digital Products: Create $0 digital products as lead magnets without Stripe account
• Paid Digital Products: Sell files, links, or time with 0% platform fees, featuring beautifully designed product pages, native reviews, automated workflows, international currency support, Apple Pay/Google Pay, discount codes, refunds, and full newsletter integration