Auth0 is excited to announce that Self-Service SSO is now in General Availability.
Our Self-Service SSO feature is designed to simplify and streamline the administrative tasks that are essential for every B2B SaaS product. By equipping your business customers to configure their own Single Sign-On setups, we provide them with a seamless, intuitive experience—eliminating the need for complex IT involvement. This flexibility not only enhances security but also improves the overall user experience, giving businesses more control and agility while reducing overhead.
This feature is available for B2B Professional, Enterprise and Enterprise Premium customers.
Click here to learn more.
Fetched April 14, 2026